Welcome to Fading Fables, a captivating fashion narrative by Textile AB, unveiled on the global stage at Milan Fashion Week 2024. Maanaq Creatives collaborated on this project to transform the collection into a fully immersive visual story, where timeless design meets modern innovation. From an elegantly crafted lookbook booklet to striking social media visuals and cinematic AI-powered video production, every touchpoint was designed to extend the runway experience beyond the show. By blending fashion, storytelling, and advanced visual techniques, we brought Fading Fables to life — creating a seamless journey from runway to reel that reflects the collection’s artistry, emotion, and forward-thinking vision.